The world seems to move faster than anyone can keep up with. So how are people supposed to stay up to date with what they care about? Or, more importantly, how are marketers supposed to claw through the throngs of ads and information to make their content known? You don’t need savvy skills like Eyal Gutentag to get the job done. All you need to know are the key secrets to effectively using social media in your marketing strategy. Sports is a fast-moving industry, so these skills are tailored specifically to sports marketing.
The key to creating a buzz around sports is to get the fans in on the action. People will go all out for their team, including any scores, news, or photos that can highlight the team’s prowess. Do some research to see what social media platform the fans seem to prefer and start plugging the majority of your marketing there. Giving them an opportunity to interact with your content can also make them feel more involved and give a personal experience they’ll remember and value.
Another way to get fans more involved in your social media campaign is by creating drive around a specific topic or upcoming game. Many people use countdown events, such as giveaways or contests, to engage fans the week of the game and keep them excited about the event. Creating a specialized hashtag can also create a buzz and encourage people to spread the word.
Like any area of life, it’s hard to achieve a goal you don’t have. When you start your campaign, be sure you have a specific goal that reflects your mission. Don’t forget about the timeline of your goal. For example, if you want to gain 10,000 followers in a month, strive to gain about 2,500 new followers each week.