Implications For News Audiences And Outlets

A new paper by Johanna Dunaway, Joan Shorenstein Fellow (spring 2016) and associate professor of communication at Texas A&M University, examines how mobile technology – despite expanding net access – is also contributing to a digital divide in news consumption. Preliminary proof, which includes that of our experiments and the comScore data, indicate that critical differences exist, but a bigger understanding of such differences is necessary if news organizations are going to flawlessly navigate the world of mobile.

Essential tendencies in mobile use can be observed in the comScore information presented in Figures 1 and two. The 1st figure shows the typical number of minutes that guests invest on selected major news websites by mode of access—desktop personal computer, mobile net browser, or mobile app.

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