Category Archives: Tech News

6 Ways to Improve the SEO Ranking of Your E-Commerce Website

Most shoppers now prefer to buy products from trusted brands online than ever before. Every business needs to prioritize SEO optimization apart from focusing on other aspects of digital marketing.

Designing an SEO strategy is crucial for boosting engagement and getting quality leads. The old approaches are no longer effective while the new ones require consistency. These tips will come in handy to achieve a higher search ranking for your business. 

  1. Conduct an SEO audit

This is the first step you should take before designing an SEO strategy. It will help you to know how your keywords are performing in the search engine result pages (SERP). In addition, you will be able to discover the factors that are slow downing your site speed.

Although there are SEO Audit tools online, they can never be compared to hiring an SEO specialist. Some business owners have a limited idea of What SEO Companies do. Working with an authentic agency goes beyond driving more traffic to your site.  

2. Never underestimate the power of UGC

Nothing beats UGC (user-generated content) in this digital age. Prospective customers are often eager to learn more about the experiences of other customers with a brand’s product or service. Genuine reviews and testimonials help to build trust and generate leads. They are even more effective than sales copy.

It’s ideal to place them strategically on different web pages. Implement other trust signals such as a valid SSL certificate too. Try to offer gifts that include coupon codes and your products to attract and retain customers as you gather UGC on different channels. 

3. Develop a social media strategy

Even though social media is a cost-effective marketing tool, it is still underutilized by most brands. You can use social media to achieve different goals like promoting your business and introducing new products. Some of the steps you can take include offering shareable content and installing social media buttons on your site.

4. Prioritize visual content

Asides from using quality product images, introduce videos too. It has been predicted that 2019 will be a big year for brands that take video marketing seriously. We are not surprised because videos are already gaining more popularity on social media platforms and marketing channels. Here are some ideas for maximizing videos for your business.

  • Testimonials
  • Behind the scenes
  • Company’s culture
  • Product video
  • Interview with experts.

Make sure that you add a well structured and detailed description to each product image or video.

5. Improve the UX of your website

Chances are the majority of your target audience use at least one smartphone. Get rid of the elements that make your site look cluttered and ensure that it’s mobile friendly and responsive. It’s ideal to ask web developers and designers important questions before working with them.

6. Get listed on online directories

It’s equally important to focus on local SEO as you invest in other aspects of SEO. Endeavor to create a complete Google My Business profile with images, address, links, working hours and the likes. Another thing is to maximize relevant business directories for better visibility. Providing a consistent NAP listing will help you to attract local customers and build trust.

Benefits of Online Student Journals

Letting students write in a journal can be a great thing. This is even more true when it’s online because they can keep everything in one place and not worry about losing it. There are quite a few benefits of student journals online and we’re going to look at some of those below.

Stress Reliver

The first benefit is that it’s a great stress reliever. Often times, younger people aren’t sure how to get their feelings out or explain to other people how they’re feeling. Having an online journal lets them write everything down and get it out. Carrying this kind of burden can be incredibly stressful and detrimental to a young person’s health. They’ll be able to be stress free because they won’t have to deal with all these unknown feelings.

Self Reflection

The next benefit of an online journal is self reflection. Once they’ve been writing for a while, they’ll be able to look back and have some self-reflection. Not only will they be able to go back and see how they were feeling at that time, but they can also see how they expressed those feelings at the time they wrote it. They can then compare it to now and see where they’ve come from. This usually makes them very proud and they’ll be able to see concrete evidence of how they’ve changed.

More Motivation

Being able to use an online journal will help students become and stay more motivated. The main reason is because they can write down lists and other reminders to get stuff done. They can even set it up so that they can go back and mark off the things they’ve finished. They’ll also be able to go back and see what they still need done. This is much easier than them having to just remember to do something.

Stronger Writing

Another great benefit is that students can get better at writing and become a stronger writer. After writing for a while, they can go back and see how they’ve improved and see what they still need to work on. They can also see how their writing style has changed. Often times, this is something they can be extremely proud of and they’ll be able to show off how much their writing has improved.

Problem Solving

The final benefit is that it can help students increase their problem solving. Sometimes it’s much easier to write down a problem and the solutions to it than trying to work everything out in your head. The students will be able to look at the issue on paper and figure out what the best possible solution is. They’ll be able to go through each scenario and see the best option.

As you can see, there are quite a few benefits to having these types of journals. Not only will it make your students more confident, but it will also help them improve quite a bit! There’s really no downside to these and it would be a great teaching technique.

Top Benefits of Inventory and Order Management

Without a doubt, inventory control is a leading requirement for manufacturers as well as distributors. This is especially when it comes to the changing landscape that seems obsolete to paper and pen for record keeping. With that said, the world of business is now utilizing technology solutions that can assist owners grow and compete while thriving into the future. Having a clear understanding of inventory requires business professionals to update their inventory management. Here are more reasons why businesses need inventory as well as order management.

  • Acquire Efficiency and Productivity 

Stock keeping means putting all your money in the business. Therefore, you cannot spend this capital. As you may know, you want efficiency at this point in your business. So, you want to know where the money goes aside from profit generation. Also, some analytics reports might assist you see the products that are fast selling through the sales channels. With these reports, you can make prudent purchasing decisions.

  • Minimize Costs, and Maximize Profits

You probably own a multi-channel or an e-commerce set up coupled with sales flowing in from different online stores. Well, it is important for you to manage these orders across your channels of sales in order to minimize loss especially when there is the need to restock products. Moreover, inventory control https://www.stitchlabs.com/integrations/quickbooks-online-inventory-management/ is crucial for minimizing the costs associated with holding stock. This is because stock keeping in a warehouse is pretty expensive. As such, you will need storage fees, taxes and protection against theft.

  • Integrating Your Business 

If your sales representative closes a deal by making order, inventory management software helps you complete the sale. How, you may ask. Through user management, you can create user accounts made for your employees. These accounts help manage administration, sales and fulfillment.

  • Accurate Planning 

It is factual that utilizing smart inventory management helps you stay ahead of significant demand curves by stocking the right products while planning ahead for major seasonal changes. Also, this travels back to keeping track of your customers and making sure that they are happy at all times.

  • Warehouse Organization 

If you understand your top selling products and the right combination including what your clients order often, you can choose to minimize your storage unit setup through putting the selected products in close proximity to others. This will increase the chances of selling the slow moving products. It also hastens the packing as well as shipping process.

  • Facilitating Inventory Orders 

If you have managed to handle your book keeping through inventory, you can make wise decisions regarding when to order. Inventory management helps you hasten your ordering process. Apart from that, it can help you scan the barcode of a product including typing in some information regarding the right invoice and process of generating an order.

Conclusion

Inventory management extends to manufacturing and dispensing products to the relevant outlets for your clients to buy what they prefer. With that said, the listed benefits of inventory and order management should help your business grow.

Approaches To Assessing Technological Literacy

Early 17th century: from Greek tekhnologia systematic therapy, from tekhnē art, craft + -logia (see -logy). Some of the most poignant criticisms of technology are located in what are now regarded to be dystopian literary classics such as Aldous Huxley ‘s Brave New Globe , Anthony Burgess ‘s A Clockwork Orange , and George Orwell ‘s Nineteen Eighty-4 In Goethe’s Faust , Faust promoting his soul to the devil in return for power more than the physical globe is also typically interpreted as a metaphor for the adoption of industrial technology.

The development of technologies may draw upon numerous fields of expertise, including scientific, engineering, mathematical , linguistic , and historical understanding, to attain some practical result. The science can be major edge or nicely established and the function can have high visibility or be considerably much more mundane, but it is all technology, and its exploitation is the foundation of all competitive benefit. Educational technologies is what ever stuff you require to use to assistance the practice of successful teaching and finding out. First, technology is the rational process of producing means to order and transform matter, energy, and data to realize particular valued ends.

The notion of appropriate technologies was developed in the 20th century by thinkers such as E. F. Schumacher and Jacques Ellul to describe situations exactly where it was not desirable to use extremely new technologies or those that needed access to some centralized infrastructure or parts or expertise imported from elsewhere.

Educational Technology is a multifaceted and integrated method, involving men and women, idea and organization, in which technologies from other field of science is borrowed as per the need and requirement of education for implementing, evaluating and managing options to those problems involved in all elements of human behaviour.

Second, technology is the set of signifies (tools, devices, systems, methods, procedures) designed by the technological approach. This blog post became really common and, provided the title, I was concerned that delivering only one particular definition was misleading.. For that reason, I am asserting editorial prerogative and adding some options.

Educational technology is the study and ethical practice of facilitating learning and enhancing overall performance by generating, making use of, and managing suitable technological processes and resources. The spread of paper and printing to the West, as in this printing press , helped scientists and politicians communicate their tips effortlessly, leading to the Age of Enlightenment an example of technologies as cultural force.

Strategic Partnerships Lead to Apparel Industry Growth in the U.S.

Strategic Partnerships Lead to Apparel Industry Growth in the U.S.

Apparel industry figures show growth in most segments of the market that will continue to push major players in the industry deeper into coveted markets.  As the global economy makes shopping for goods and services from foreign companies as easy as going to market in town, you can expect to see an influx of trendy apparel from makes like the giant shoe corporation Nine West.  As holiday shopping heats up in the United States, shoppers are filling their virtual carts with wardrobe staples like boots, booties, heels, flats, party shoes, wedges, sandals, and mules.  Many shoe manufacturers that offered a limited number of accessories in their brick-and-mortar locations have branched out, taking advantage of the niche marketing, they can optimize by utilizing drop shipping arrangements.  These open them up to lines of merchandize that would have been too costly to carry previously.  Customers who love the brand and have shopped Nine West for decades will continue to turn to them for trendy styles and quality merchandise.  Through a recent joint venture, they can now use Groupon coupon codes to lower the cost of their holiday shopping.  The mega-site Groupon has teamed up with retailers like Nine West to offer sell-through opportunities that will discount items by using coupon codes and other premiums.

When a customer shops the Groupon site, they will find a variety of codes that can be entered at checkout when they continue to the Nine West site.  There, they can take their pick from the wide selection of boots, shoes and other styles of footwear for women.  In addition, they will find a wide selection of accessories such as handbags, scarves, and hats.  A Groupon code can save as much as 80% off select merchandise, and offer free shipping, which has become a major factor in a customer deciding to shop one retailer over another.

Typically, the last shopping season falls at the end of the year, and is tied to the Christmas season, which now includes holiday shopping for Kwanzaa, Hanukah, New Year’s Eve, and starts the day after the American celebration of Thanksgiving which takes place the last Thursday in November.  From that Friday on, the holiday shopping season is in full swing, with many customers waiting in long lines to snatch up deeply discounted electronics, small appliances, clothes, shoes and housewares.

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