Apparel industry figures show growth in most segments of the market that will continue to push major players in the industry deeper into coveted markets. As the global economy makes shopping for goods and services from foreign companies as easy as going to market in town, you can expect to see an influx of trendy apparel from makes like the giant shoe corporation Nine West. As holiday shopping heats up in the United States, shoppers are filling their virtual carts with wardrobe staples like boots, booties, heels, flats, party shoes, wedges, sandals, and mules. Many shoe manufacturers that offered a limited number of accessories in their brick-and-mortar locations have branched out, taking advantage of the niche marketing, they can optimize by utilizing drop shipping arrangements. These open them up to lines of merchandize that would have been too costly to carry previously. Customers who love the brand and have shopped Nine West for decades will continue to turn to them for trendy styles and quality merchandise. Through a recent joint venture, they can now use Groupon coupon codes to lower the cost of their holiday shopping. The mega-site Groupon has teamed up with retailers like Nine West to offer sell-through opportunities that will discount items by using coupon codes and other premiums.
When a customer shops the Groupon site, they will find a variety of codes that can be entered at checkout when they continue to the Nine West site. There, they can take their pick from the wide selection of boots, shoes and other styles of footwear for women. In addition, they will find a wide selection of accessories such as handbags, scarves, and hats. A Groupon code can save as much as 80% off select merchandise, and offer free shipping, which has become a major factor in a customer deciding to shop one retailer over another.
Typically, the last shopping season falls at the end of the year, and is tied to the Christmas season, which now includes holiday shopping for Kwanzaa, Hanukah, New Year’s Eve, and starts the day after the American celebration of Thanksgiving which takes place the last Thursday in November. From that Friday on, the holiday shopping season is in full swing, with many customers waiting in long lines to snatch up deeply discounted electronics, small appliances, clothes, shoes and housewares.
While college is typically a time of growth, exploration and a slim bank account, there are certain items that students need. From products that are useful in the lecture hall to those that make dorm living more comfortable, careful planning is one way that college students can stretch their budgets.
Technology for Work and Play
The technological boom of the last decade has made it possible for college students with even the most modest budgets to remain at the head of the class when it comes to the gadgets and apps that simplify the day-to-day details of higher education. Investing in an external battery for a smartphone, an app for taking notes, an external hard drive and a usb daq for fast, bidirectional data transfers may enhance the learning process. Since every student needs to balance his or her school life with recreation, it is also advisable to invest in a few fun apps and a pair of over-the-ear headphones.
The Comforts of Home
Many new college students find themselves missing their home, and the comforts that it provides, almost as soon as they arrive on campus. While there is certainly no place like home, dorm living does not have to be uncomfortable. A memory foam mattress pad, sheets with a high thread count, bed risers and a couple of under-bed storage containers will help even the most homesick student settle into college life in style.
Perfect for the True Scholar
There are many fun and efficient items that are designed to make the scholarly life one that inspires jealously. Those students who wish to embrace their inner geek will love the messenger bag that is designed to look like a dictionary, the desktop vacuum shaped like a farm animal and the pencils that are printed with different sets of homophones. Of course, those scholars who still actually write on paper will also love the trashcan that is designed to look like a basketball net; while this may not help students burn carbs, it is likely to improve their aim.
Preparation is Key
While many of the items described here are not strictly necessary for those seeking a genuine college experience, many of them will enhance learning, simplify living and foster a sense of comfort in those who use them. Living and learning at the same time has never looked so good.
Corporate video productions are an increasingly effective marketing tool, especially with platforms like Facebook and YouTube implementing video adverts. Putting together a short description of what you do and your brand identity in the form of a video is a great way to inform your audience. There are some things you need to handle internally before contacting a trusted corporate video company to start your video project.
Define your target audience
First you need to define who you want to see this video based on your product or service. Your marketing strategy should be able to help you determine who your product or service sells to best. This will influence where you post the video besides your own website and social media pages to get the most views possible.
Pin-point your objective
You need to look into your marketing strategy and see what kind of boost your business needs. Is the video meant to inform your target audience on a new product or service? Maybe you have a special offer you want to promote or simply create brand awareness.
Your main objective should be getting the results you want. Whether your video should include a call to action or simply inform the viewer about a new promotion or product is the first choice you must make. The foundation of the objective should be to include any and all information on your business and what you want your audience to know.
Illustrate your unique selling point
Your unique selling point should be the centre of your video and your brand identity. Your corporate video productions should show people what you offer that is different or better than that of your competitors. This is what an audience will remember and recognise in your brand.
Determine your budget
Your corporate video production is not something you can cut corners with. You get what you pay for and making a mediocre video to represent your company will likely hurt your business. If you present yourself in a mediocre manner this is what people will expect from your products and/or services. Put aside a decent chunk of money to benefit from all the corporate video services.
Choosing a corporate video company
Consider the services you require and if they match up to what the corporate video company can offer you in terms of services. Some companies will even help you with pre-production planning to make sure your brand identity is accurately represented. Make contact with a comprehensive corporate video company to get all the bang for your buck.