Most shoppers now prefer to buy products from trusted brands online than ever before. Every business needs to prioritize SEO optimization apart from focusing on other aspects of digital marketing.
Designing an SEO strategy is crucial for boosting engagement and getting quality leads. The old approaches are no longer effective while the new ones require consistency. These tips will come in handy to achieve a higher search ranking for your business.
- Conduct an SEO audit
This is the first step you should take before designing an SEO strategy. It will help you to know how your keywords are performing in the search engine result pages (SERP). In addition, you will be able to discover the factors that are slow downing your site speed.
Although there are SEO Audit tools online, they can never be compared to hiring an SEO specialist. Some business owners have a limited idea of What SEO Companies do. Working with an authentic agency goes beyond driving more traffic to your site.
2. Never underestimate the power of UGC
Nothing beats UGC (user-generated content) in this digital age. Prospective customers are often eager to learn more about the experiences of other customers with a brand’s product or service. Genuine reviews and testimonials help to build trust and generate leads. They are even more effective than sales copy.
It’s ideal to place them strategically on different web pages. Implement other trust signals such as a valid SSL certificate too. Try to offer gifts that include coupon codes and your products to attract and retain customers as you gather UGC on different channels.
3. Develop a social media strategy
Even though social media is a cost-effective marketing tool, it is still underutilized by most brands. You can use social media to achieve different goals like promoting your business and introducing new products. Some of the steps you can take include offering shareable content and installing social media buttons on your site.
4. Prioritize visual content
Asides from using quality product images, introduce videos too. It has been predicted that 2019 will be a big year for brands that take video marketing seriously. We are not surprised because videos are already gaining more popularity on social media platforms and marketing channels. Here are some ideas for maximizing videos for your business.
- Behind the scenes
- Company’s culture
- Product video
- Interview with experts.
Make sure that you add a well structured and detailed description to each product image or video.
5. Improve the UX of your website
Chances are the majority of your target audience use at least one smartphone. Get rid of the elements that make your site look cluttered and ensure that it’s mobile friendly and responsive. It’s ideal to ask web developers and designers important questions before working with them.
6. Get listed on online directories
It’s equally important to focus on local SEO as you invest in other aspects of SEO. Endeavor to create a complete Google My Business profile with images, address, links, working hours and the likes. Another thing is to maximize relevant business directories for better visibility. Providing a consistent NAP listing will help you to attract local customers and build trust.