Strategic Partnerships Lead to Apparel Industry Growth in the U.S.

Strategic Partnerships Lead to Apparel Industry Growth in the U.S.

Apparel industry figures show growth in most segments of the market that will continue to push major players in the industry deeper into coveted markets.  As the global economy makes shopping for goods and services from foreign companies as easy as going to market in town, you can expect to see an influx of trendy apparel from makes like the giant shoe corporation Nine West.  As holiday shopping heats up in the United States, shoppers are filling their virtual carts with wardrobe staples like boots, booties, heels, flats, party shoes, wedges, sandals, and mules.  Many shoe manufacturers that offered a limited number of accessories in their brick-and-mortar locations have branched out, taking advantage of the niche marketing, they can optimize by utilizing drop shipping arrangements.  These open them up to lines of merchandize that would have been too costly to carry previously.  Customers who love the brand and have shopped Nine West for decades will continue to turn to them for trendy styles and quality merchandise.  Through a recent joint venture, they can now use Groupon coupon codes to lower the cost of their holiday shopping.  The mega-site Groupon has teamed up with retailers like Nine West to offer sell-through opportunities that will discount items by using coupon codes and other premiums.

When a customer shops the Groupon site, they will find a variety of codes that can be entered at checkout when they continue to the Nine West site.  There, they can take their pick from the wide selection of boots, shoes and other styles of footwear for women.  In addition, they will find a wide selection of accessories such as handbags, scarves, and hats.  A Groupon code can save as much as 80% off select merchandise, and offer free shipping, which has become a major factor in a customer deciding to shop one retailer over another.

Typically, the last shopping season falls at the end of the year, and is tied to the Christmas season, which now includes holiday shopping for Kwanzaa, Hanukah, New Year’s Eve, and starts the day after the American celebration of Thanksgiving which takes place the last Thursday in November.  From that Friday on, the holiday shopping season is in full swing, with many customers waiting in long lines to snatch up deeply discounted electronics, small appliances, clothes, shoes and housewares.

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