Planning your corporate video

Corporate video productions are an increasingly effective marketing tool, especially with platforms like Facebook and YouTube implementing video adverts. Putting together a short description of what you do and your brand identity in the form of a video is a great way to inform your audience. There are some things you need to handle internally before contacting a trusted corporate video company to start your video project.

Define your target audience

First you need to define who you want to see this video based on your product or service. Your marketing strategy should be able to help you determine who your product or service sells to best. This will influence where you post the video besides your own website and social media pages to get the most views possible.

Pin-point your objective

You need to look into your marketing strategy and see what kind of boost your business needs. Is the video meant to inform your target audience on a new product or service? Maybe you have a special offer you want to promote or simply create brand awareness.

Your main objective should be getting the results you want. Whether your video should include a call to action or simply inform the viewer about a new promotion or product is the first choice you must make. The foundation of the objective should be to include any and all information on your business and what you want your audience to know.

Illustrate your unique selling point

Your unique selling point should be the centre of your video and your brand identity. Your corporate video productions should show people what you offer that is different or better than that of your competitors. This is what an audience will remember and recognise in your brand.

Determine your budget

Your corporate video production is not something you can cut corners with. You get what you pay for and making a mediocre video to represent your company will likely hurt your business. If you present yourself in a mediocre manner this is what people will expect from your products and/or services. Put aside a decent chunk of money to benefit from all the corporate video services.

Choosing a corporate video company

Consider the services you require and if they match up to what the corporate video company can offer you in terms of services. Some companies will even help you with pre-production planning to make sure your brand identity is accurately represented. Make contact with a comprehensive corporate video company to get all the bang for your buck.

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