Author Archives: Treszka Pálffy

Beyond Surround Sound, Into IMAX Sound and 3-D Sound Recording

Beyond Surround Sound, Into IMAX Sound and 3-D Sound Recording

 

Audio technology is an ever-changing industry. As with all technology, there are constant upgrades and changes that make it an exciting industry to stay vested in. one of the more recent changes has been the advancement and redefining of an old technology known as Binaural sound. It is an exciting technology that has many future applications.

Depending on the quality of the 3D mic that is chosen, there are many levels of sound that can be picked up at varying degrees of quality. By definition, Binaural microphones, also known as 3-D microphones pick up a higher grade of varying sounds in both microphones. Sounds of nature, human voice and music will come in sounding just as it does to the human listener live and will be recorded exactly that way. It will also allow for output with Binaural speakers to come out through the speakers the same way it is recorded.

What is Binaural Sound?

Binaural sound is different than normal audio recordings. Binaural sound is actually the same way the human ear hears everything. The human ear can hear all the high and low pitches of sound as well as all of the strength or softness of sound as it is played, spoken or created. By contrast, regular stereo sound is different. Stereo sound takes all sound and makes it equalized at the same level of volume. While this has certain advantages, it also has disadvantages. Stereo and surround sound is always at the same sound level that is preset by the person in charge of the sound system.

Binaural sound is the exact same sound that humans and all animals audibly hear from their ears. The ability to record this type of sound was actually developed in the late 1800’s but it implementation into modern technology did not occur on a more widespread level until the IMAX experience was finally developed.

While surround sound gives a person sound in a total encompassing way, IMAX Binaural sound implementation gives a person the feeling that they are living the experience live and in person. Part of this is because the sound comes out the way people are accustomed to hearing in person. This technology is also now being used in video game production as well.

However, in order to record this type of sound in a way that accurately reflects the sound output, the audio creator has to use what is called a 3-D microphone. These types of microphones are not sold at all audio places. Audio enthusiasts have to go to a place like Hooke Audio or a 3-D sound specialty audio sales outlet in order to get this type of technology.

What’s Different With 3-D Microphones?

3-D microphone takes in sound just the same way human ears do. They have two ports of sound entry and are most often designed with two human looking ears placed at a similar distance apart as human ears are on a human head. This allows for the sound to enter into each microphone and be recorded in the same way as human ears hear.

 

The Many Benefits of Cloud Computing for Your Business

The Many Benefits of Cloud Computing for Your Business

 

As technology advances, there are more and more opportunities available for business owners to accelerate their growth faster than ever before. The hitch is understanding how this new technology works and what each program can offer your specific business. Cloud computing is one of the most versatile forms of technology for almost any type of business out there.

Cloud computing offers an always-on availability that your other technology cannot. Cloud providers with a good reputation tend to have 99.9 percent uptime for their servers. This means that your employees can have access to your programs 24 hours a day, 7 days a week. Access to these applications is easier than ever before and doesn’t require that your employees are at your business location. Your employees can access your network from their homes or on-site locations.

When it comes to growing a successful business, collaboration is key. You need to ensure that your employees, no matter how dispersed they are geographically, can get together in one place. This is easily done with cloud applications that allow for virtual meetups and easy information sharing in real-time. This makes project collaboration easy as pie. You can drastically reduce project development time and streamline project growth with simple online accessibility when you migrate to the cloud.

When you factor in the costs to bring together your employees and provide them with equipment for various locations, it can get expensive. This problem can be easily curbed by simply switching over to cloud computing. This completely eliminates the cost to bring employees physically together as they can meet up virtually for free. You can save yourself the cost of mailing traditional files as you can simply send them through the virtual network. Lastly, you can save your business from spending a ton of money on additional hardware for employees who work outside of the office. Instead of buying multiple pieces of equipment, you can simply purchase one mobile piece of equipment that can access your network anywhere.

Outsourcing specific responsibilities can drastically help to alter your focus to the more important needs of your business. This was traditionally done by hiring more employees to handle each responsibility. However, with cloud computing, you can shift some of your regular duties to the cloud computing provider and focus on the important things that will move your business forward. Security is the most popular. When you hire a cloud computing service, they have a whole team devoted to the security of your cloud network. This means no more worrying about paying IT professionals to monitor your security. As your network grows, the needs of your data-storage and bandwidth are going to change. Traditionally, this would’ve been a job for your IT department. However, now it’s a job for your cloud computing provider.

There are many benefits that business owners can gain by switching to cloud computing. As you can see above, these benefits are spread across a wide area. We encourage you, as a business owner, to really think about the advantages you could receive by simply switching over to cloud computing.

 

Strategic Partnerships Lead to Apparel Industry Growth in the U.S.

Strategic Partnerships Lead to Apparel Industry Growth in the U.S.

Apparel industry figures show growth in most segments of the market that will continue to push major players in the industry deeper into coveted markets.  As the global economy makes shopping for goods and services from foreign companies as easy as going to market in town, you can expect to see an influx of trendy apparel from makes like the giant shoe corporation Nine West.  As holiday shopping heats up in the United States, shoppers are filling their virtual carts with wardrobe staples like boots, booties, heels, flats, party shoes, wedges, sandals, and mules.  Many shoe manufacturers that offered a limited number of accessories in their brick-and-mortar locations have branched out, taking advantage of the niche marketing, they can optimize by utilizing drop shipping arrangements.  These open them up to lines of merchandize that would have been too costly to carry previously.  Customers who love the brand and have shopped Nine West for decades will continue to turn to them for trendy styles and quality merchandise.  Through a recent joint venture, they can now use Groupon coupon codes to lower the cost of their holiday shopping.  The mega-site Groupon has teamed up with retailers like Nine West to offer sell-through opportunities that will discount items by using coupon codes and other premiums.

When a customer shops the Groupon site, they will find a variety of codes that can be entered at checkout when they continue to the Nine West site.  There, they can take their pick from the wide selection of boots, shoes and other styles of footwear for women.  In addition, they will find a wide selection of accessories such as handbags, scarves, and hats.  A Groupon code can save as much as 80% off select merchandise, and offer free shipping, which has become a major factor in a customer deciding to shop one retailer over another.

Typically, the last shopping season falls at the end of the year, and is tied to the Christmas season, which now includes holiday shopping for Kwanzaa, Hanukah, New Year’s Eve, and starts the day after the American celebration of Thanksgiving which takes place the last Thursday in November.  From that Friday on, the holiday shopping season is in full swing, with many customers waiting in long lines to snatch up deeply discounted electronics, small appliances, clothes, shoes and housewares.

College 101: What to Buy Before Hitting Campus

While college is typically a time of growth, exploration and a slim bank account, there are certain items that students need. From products that are useful in the lecture hall to those that make dorm living more comfortable, careful planning is one way that college students can stretch their budgets.

College 101: What to Buy Before Hitting Campus

Technology for Work and Play

The technological boom of the last decade has made it possible for college students with even the most modest budgets to remain at the head of the class when it comes to the gadgets and apps that simplify the day-to-day details of higher education. Investing in an external battery for a smartphone, an app for taking notes, an external hard drive and a usb daq for fast, bidirectional data transfers may enhance the learning process. Since every student needs to balance his or her school life with recreation, it is also advisable to invest in a few fun apps and a pair of over-the-ear headphones.

The Comforts of Home

Many new college students find themselves missing their home, and the comforts that it provides, almost as soon as they arrive on campus. While there is certainly no place like home, dorm living does not have to be uncomfortable. A memory foam mattress pad, sheets with a high thread count, bed risers and a couple of under-bed storage containers will help even the most homesick student settle into college life in style.

Perfect for the True Scholar

There are many fun and efficient items that are designed to make the scholarly life one that inspires jealously. Those students who wish to embrace their inner geek will love the messenger bag that is designed to look like a dictionary, the desktop vacuum shaped like a farm animal and the pencils that are printed with different sets of homophones. Of course, those scholars who still actually write on paper will also love the trashcan that is designed to look like a basketball net; while this may not help students burn carbs, it is likely to improve their aim.

Preparation is Key

While many of the items described here are not strictly necessary for those seeking a genuine college experience, many of them will enhance learning, simplify living and foster a sense of comfort in those who use them. Living and learning at the same time has never looked so good.

Planning your corporate video

Corporate video productions are an increasingly effective marketing tool, especially with platforms like Facebook and YouTube implementing video adverts. Putting together a short description of what you do and your brand identity in the form of a video is a great way to inform your audience. There are some things you need to handle internally before contacting a trusted corporate video company to start your video project.

Define your target audience

First you need to define who you want to see this video based on your product or service. Your marketing strategy should be able to help you determine who your product or service sells to best. This will influence where you post the video besides your own website and social media pages to get the most views possible.

Pin-point your objective

You need to look into your marketing strategy and see what kind of boost your business needs. Is the video meant to inform your target audience on a new product or service? Maybe you have a special offer you want to promote or simply create brand awareness.

Your main objective should be getting the results you want. Whether your video should include a call to action or simply inform the viewer about a new promotion or product is the first choice you must make. The foundation of the objective should be to include any and all information on your business and what you want your audience to know.

Illustrate your unique selling point

Your unique selling point should be the centre of your video and your brand identity. Your corporate video productions should show people what you offer that is different or better than that of your competitors. This is what an audience will remember and recognise in your brand.

Determine your budget

Your corporate video production is not something you can cut corners with. You get what you pay for and making a mediocre video to represent your company will likely hurt your business. If you present yourself in a mediocre manner this is what people will expect from your products and/or services. Put aside a decent chunk of money to benefit from all the corporate video services.

Choosing a corporate video company

Consider the services you require and if they match up to what the corporate video company can offer you in terms of services. Some companies will even help you with pre-production planning to make sure your brand identity is accurately represented. Make contact with a comprehensive corporate video company to get all the bang for your buck.